If you don’t know your numbers, you don’t know your business. And the numbers you get from your accountant aren’t the only numbers that matter. Measuring success and cost in your marketing is how you pin-point the most critical areas for leverage and improvement, and thereby make empowered decisions. With so many fancy data reports …
Business & Marketing Metrics: Which Numbers Actually Matter? Read More »
The best marketing campaign in the world will fail to deliver results if the sales team doesn’t win the business. Your sales team is whomever is answering the phone when prospect customers call. Or whomever is reaching out to people who made an inquiry with your business. The first contact with a customer prospect is …
Link building is only one part of the SEO puzzle, but it is among the most important and effective factors in determining the rank of your website and business profile. When Google was competing with other search engines for dominance in the early 2000’s, the defining feature of its algorithm that led to its dominance, …
Today I am going to show you a hand-full of easy tweaks that you can make to your website and Google My Business profile to rank higher in Google search and map results. Optimizing your online presence to appear prominently for high-value search terms is an easy win for local business. Ranking in the top spots in …
Local SEO: 18 Simple Tweaks for Higher Visibility Read More »
As much as 90% of the people who are exposed to your advertising will only read the headline of your copy… and nothing else. That’s true for newspapers and magazines the same as digital ads running on Google or Facebook, the pages on your website and the subject-lines in your marketing e-mails. So it’s critical …